ROCKZONE MAG – ESPAGNE

voici la traduction en anglais :

Citation:

Pornography
for Intelligence

If you read the previous issue of the
journal, you know 30 Seconds to Mars concert in Barcelona did not go down in
history as legendary, but the atmosphere of worship of his followers was worth
an article. Cleared the doubts about their last album ‘This Is War’, we seize a
new opportunity to meet Tomo, Jared and Shannon at Sant Jordi Club backstage to
discuss the dream world created by the band.

Text: Sandra
Astor/Nadia Natario Photos: Nadia Natario

Jared
Leto is an intriguing character.
Maintain a conversation with Jared involves submitting to a thorough look, even
threatening. The accent of his small blue eyes is so intense that an exchange
of glances with Jared is somewhat comparable to having a brain scanner. He is a
really self-confident guy. He can afford the few minutes of the interview to
make an exhibition of gifts received by their fans in Madrid and Barcelona. He
pretends not to pay attention to the questions we ask to the band while he
wandering around the room, but his sporadic notes on issues that concern him
will betray. He is excited about the creative gifts, some worthy of the best
art Attack catalog. Have you seen this? Ask us while showing us a jar of
homemade jelly “these things can only be made by 30seconds to mars fans” proud
ton adds. His attitude is somewhat indefinite, it just cannot decide between
the natural and arrogance. Fulfill the request by forwarding the message to
Spanish echelon, a group of devoted followers who are dedicated to the band
promoting the libdup (video playback mode) that they have recorded with the subject
"this is war" of last compact disk. “Still have not seen it, but
we've heard about it. Not very well what it is, only that we have given a DVD
that we're supposed to do.” Front man says.

He is wearing a black jacket and aviator hat with
the same color, after which a lock of hair senses faded blue also, carries red
sunglasses, which, fortunately, we managed to take off during our reunion. We
observe in their work and seeking a sign of authenticity that I offer a
guarantee of what he says and does what it preaches in each letter, each acute,
every riff and every speech is real.

Tomo Milicevic is the other side of the coin.
The guitarist dropped immediately at a table opposite the comfortable sofa
inviting us to sit, his 5 senses directed to our interview from beginning to
end. He also wears a black coat and a scarf. The costumes are not just a need
for members of the band. It's more than a studied item being added to his
universe. Tomo is discreet and prudent. We
break the ice with the inevitable question about his views on the first visit
in Spain. “The reception is incredible, it makes us set foot on the floor. It
makes you realize the magic that transcends countries, cultures, languages...”
guitarist responds groomed with a ponytail. Although we know that he is in a
hurry, because he must attend to another interview at the end of our interview.
He did not show us impatience or restlessness. I get the feeling that, were it
not for his presence, the scene would be rather more uncomfortable.

Shannon Leto is the last tip of the trident.
The drummer can not hide is delighted to be who he is, his rock star pose is
certified but not speak of an arrogant attitude, is rather of satisfaction.
Accustomed to these situations, he make sure jokingly that the recorder is
turned on. The answers satisfied with the reception and delivery of the public
in Madrid the night before and added in soften tone on his voice "is the last concert
of the tour and the last of this year too.” wearing sunglasses, which are not
removed at any time and to not break the harmony is wearing a dark jacket long
and elegant. Tomo is prudence and Jared Vanity, Shannon is the point of
equilibrium, but cannot deny that in his veins runs the blood of Mr. nobody.

In the dressing room next to Palau San Jordi,
Nadia and I attended a parade of gifts stacked higher than 6 giant bags. The
exhibition organized by Jared you can practically find everything: 2 pairs of
slippers, a scarf and a handmade poncho with the mars glyphs, a book that
includes Mr. Nobody in his title refers to the last film starring Leto, home
cooking and even incomprehensible plastic figure of a smurf.

“ We keep everything in protected facilities
in California. Someday we'll make a museum”, says Shannon while the singer
offers us a handful of almonds. The parade of gifts is not more than a
reflection of religious up his army of fans around the world organized
professes her figure.

Have to be stressful to think that you owe so
much to so many people. "We feel some responsibility to provide the best
of us every moment, whatever you can give either playing, acting or
writing." Jared responds naturally and with an intention of gratitude and
respect to all those who support him in the highest.

So Far, in the latest edition of the MTV
awards held in Madrid, won the prize for Best Rock Band in 2010 in front of
Muse, Kings of Leon, Linkin Park and even Ozzy Osbourne. Although the
credibility of these awards is what it is, they can now boast of that.

BELIEVERS

The scream of over 1000 people already
waiting their turn from hours unthinkable hours in the premises of Sant Jordi
Club are filtered within the four walls that surround us. Her wardrobe is not
the result of a casual choice. One of the missions of the fan club is deciding
what type of clothing worn by fans at every concert.

The color black is the winner in Barcelona,
together with phosphorescent paint spread across their faces as a symbol of
war. From the crowd include shirts with the logo of the band created especially
for the occasion and even a few others dared to Mohawk it looked Leto recently.

There is a concert under 18, but the extent
of the attendees also lower than that figure. Fortunately a group gets a
special pass to attend a Meet & Greet hosted by the label. A meeting we
attended as witnesses to the resignation of a cold tolerance test by the band
that decided to blame the accumulation of fatigue after delaying his trip
Madrid - Barcelona AVE.

Some people said that monitoring the band
practicing slash-cult. "And they are right" Shannon is quick to
respond, but is unable to answer why. "That answer you will have to meet
by them, get out there and ask anyone of those guys who has 30 Seconds To Mars
do not have other bands," he adds.

“WE ONLY DO MUSIC, THE REST IS PECEPCION”

TOMO MILICEVIC

At the same moment, Jared interrupted their
work to shed some light into our dark existence, "are a set of elements:
music, show, community, respect, understanding. There is a philosophy that
underlies all what we do, it comes down to dreams. People who expected to make
his life something that goes beyond the routine and normalcy. The desire to
share something special, an extraordinary experience, that's what, brings
people together. "

The man of 40 years old but 25 years old
looking like He fills her mouth when it comes to dive into the ocean symbolic
that alone has been responsible for supplying borrowing concepts of Greco-Roman
and Norse mythology, astronomy, oriental culture and an endless number of
references to pull from his vast artistic creativity.

The phoenix, the 4 glyphs or symbols that
represent the group name, key numbers that run simultaneously ... full
discography these are some of the mysteries with which the band near Mars has
covered his music since their formation. “ Emerged as a natural thing but in
the end has been growing and evolving over time. Jared has always been
interested in the dynamics, in fact express through different ways. We wanted
to offer something we could interpreter for ourselves and in turn be reflected
in the music.” Shannon says while his brother even observe with absolute care,
as if he wanted to make sure that does not leave the script. The conversation
is deep in the ground too abstract, but thankfully Tomo take us back to earth:
“ In reality, if you make good songs, if you have a very clear idea of what you
say and you focus on realizing the project you have in mind, you need nothing
more. We just make music the rest is perception. “

After spending 19 of the 20-minute interview
making noise with the bags and walking up and down, Jared Leto realizes that
maybe being a bit rude and decides it is good time to ask if it bothers us.
Just on time. Yes. Anyway, our time is coming to an end, but do not want to
leave in the inkstand the controversy raised by the prohibition of their latest
video for the song "hurricane" Leto directed by the same hidden
behind the pseudonym of Bartholomew Cubbins by which signs his spectacular
videos. "I knew I was going to be provocative, different, but I thought it
were to blame on television," says the singer. "There is much work to
do in America," Shannon added, interrupting his brother and referring to
the extreme and hypocritical double American standards. "All our videos
have a certain risk, the limits go one way or another continuing...",
drummer at the precise moment when Jared comes back to close the interview and
giving me the headline:" they are like pornography for intelligence.
"

“The desire to share something special,
a unique experience is what brings people together” Jared
Leto

This is a Cult (Martian
Worship)

Echelon
name rather hear when talking about 30 seconds to mars. What exactly is? Is it
a perfect marketing tool directed by your record label? Are simply a multitude
of fans able to do anything for your favorite band? To find out, we get in
touch with Maria, Susana, Elena and Soraya, 4 of those responsible for its
branch in our country.

For someone
who has no idea who is the Echelon, How do you describe it?

“ It's a promotion team of the street, but
also includes online promotion. The mars army, name for all the fans, they
would find the echelon, those fans that design, create and deliver flyers and
posters by cities, and concerts. Also, try to put up songs playing on the
radio, put up videos on TV, and come together to vote in contests. This was
more necessary when the band was unknown, especially in the face - ear. "

In terms of numbers, can only be given in
about people who are active (there are always casualties and new recruits) in
the case of Echelon, we will be around 150 to 200 people. We are more than
1,200 users registered on the forum and on twitter, @SpanishEchelon, we are
more than 1800 people but we are still little known in Spain.

Do you receive
some kind of support from the band or the record company, etc?

“We are in contact with EMI, they keep us
informed and also provides materials such as flyers, posters and singles to
make promotion from time to time especially for major events. Although it is
normal that everyone will produce its own promotional material. During the
concert of Madrid they allowed us to make a contest where the prize was a meet
& great with the band before the show, where we could get 10 people. In the
past, we conducted another contest to hear the exclusive "this is
war" days before they went on sale at the offices of EMI.”

What
activities have you organized so far?

We try at least once a year to hold a reunion
for promotion, meet us one each other and have a good time. Everyone in their
city does what it can, if there is more than one they get often organized to go
together as a street team. Is voluntary, everyone does when they want and they
are ready for it. In the forum there is list of different media and radio stations
as well as magazines where to send emails or call to request songs from the
band or to report any new release. Occasionally we organize competitions
designs banners or posters, t-shirts or attacks as above with the symbols
before the release of 'This Is War' which was one of the band's mission: to
disseminate the glyphs within the law in any case...

Likewise, we have created promo for fun, and
keep promoting several videos, as a ‘lip bud’ and other shot we did in stages
from different parts of Spain for the song "This Is War". It was
delivered to the band and to make known the band during the concerts in Spain.
We set up 2 spots: English and Spanish respectively. There are very creative
people among us.

Do you get
in touch with fans from other countries? How do you help each other?

“ The band's website has an official forum
where fans from around the world are spoken, English is the language you use
there. The assistance ranges from informing each other of what we know or have
been confirmed the record label of our country, to provide information to
people moving to a city providing details of the hotels, transportation,
address of the current venues, etc. It is very common that eventually, someone
will offer its home and you do the same."

Why
do you think 30 Seconds to Mars generate such devotion?

Each one has its own reasons, but in general
terms, what has happened to many that followed them for a long time is that
first you like your music and then you will get informed and discover that
there is something called Echelon, mars army, a symbolism, and even a message
or philosophy so you start to pay more attention than a normal band.

There is a very special treatment from the
band to their fans, in the early years was more intense, because now we are
many more and is harder to have that contact. They used to talk or a meet at
the end of a concert where they sat on the floor to see a photo album that the
fans had done and now it is practically impossible, too many people, many of
them very exalted. What really binds us to the band are fans: those people who
you know and with whom you have even traveled to many cities and countries, as
in our case and that without realizing it becomes part of your life. That makes
each concert becomes an unforgettable experience. It is like a family reunion.

Some people
were disappointed that featured concerts in Spain. What was your impression?

Most likely it was that people were
disappointed because it was his first concert. Expect otherwise. Was not
unknown to us and actually prefer the concerts as well. Maybe Jared's voice was
not at his best, but the band is not only the voice of Jared. They are
extraordinary musicians. The front man recognize that abused people's choirs,
leaves much to sing, but in Madrid he did more than usual and it did because
people were very committed, they were heard singing loudly and extends these
moments of what we are accustomed. The band came out happy, as can be seen when
that occurred also seemed that the audience who responded in the same way.

We felt exciting to see and tour the stands
and the general area, hear thousand voices interacting as well. Barcelona was
something different, but we made sure it was a great day and it was. There are
bands that sound alike at concerts in the album: you sit and listen to the
music and you're satisfied with 30 seconds to mars is different because it is a
show, is a whole environment, is the music that gets into you, light, the
interaction Jared gets with the crowd, the people around you. When you realize
the show is not just those that are uploaded on stage but it is a party all
over the place. It creates a special energy.

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